#HELLOJML | Jo Malone London

Shantih Gidron
Finally, the prestigious perfume brand Jo Malone has landed
in our little country.  The excitement
for its arrival was high, and the first store that opened in Ramat Aviv Mall
has reached all expectations. In between the neon lights and the crowded mall
ways, the clean shelves are able to achieve an international feel, façade, and
sophistication that are unique to luxury brands. For those of you who don’t
know the brand, I can start by explaining that Jo Malone – despite the
masculine name and as similar to Bobby Brown, is actually a female. Her love
for smells was always there, and in the 90’s, she decided to turn her love
into a business and started the brand, which carries her name.
Within the years, the British brand has become a synonym name
to quality and high-end and became famous due to the fragrant candles and
unique perfume smells. The condensed smells take us into a fascinating
journey in an imaginary world, and when these come in a compact and elegant
bottle, it is hard not to fall in love.

The beautiful store in Ramat Aviv is gracefully designed in a
clean and aesthetic look. On the shelves, you could find a nice selection of
the brand, which includes perfumes, candles and creams, and in the centre of
the store you could test the smells and compare the perfumes in a pleasant
station. The sales associates showcase professionalism, and from knowing one of
them (Chen, a real sweetheart, search for her!), I learned that the work staff
has went through an extensive training in London in order to understand and get
to know the brand. It seems they really believe in the brand and its products,
and that is one of the reasons I believe the brand is really successful – on
top of the great products, the brand was able to place itself in a way that
people really believe in it, and constantly create interest and curiosity among
consumers and fans. In terms of prices, it is a luxury brand like any other,
and having said that – it means prices are relatively high. Nonetheless, the
difference in prices between the products in Israel and abroad is hardly there.
For instance, I am used to paying 65$ for a 30 ml. perfume and the price in
Israel is 260 NIS for 30 ml. and 520 NIS for 100 ml. The amazing brand’s
candles require some attention, just note that 200 gram candles which will hold
burning for 45 hours are sold for 240 NIS, and no, you will not be able to leave
them behind in the store. Because of the unique selection of fragrances, and
the option to mix two smells in order to create three different smells, my
recommendation is to not rely on descriptions and spend time in the pleasant
store, while searching for the right perfume for you. If you are looking for
some guidance and recommendation, the following are my personal favorites:
1. ENGLISH PEAR &
FREESIA –
my favorite smell. Vered, a dear woman in which I truly value, introduced me to it. The smell is soft, chilly,
fall-like and contains pears, Freesia, and Patchouli.
2. PEONY & BLUSH
SUEDE –
a perfume, which is a classic, must for every woman. The smell is
flowery, gentle and flirtatious and contains red apples, raspberries, and
suede.
3. WILD BLUEBELL –
if freedom had a smell, then this was it. Light, glamorous and soft and
contains bellflowers, persimmon and white musk.

 

 

 

Photography | dy-photography
Hair & Makeup | Michal Lesman
Dress | Blush
Showing 4 comments
  • Avatar
    קאליסי
    הגב

    אהובה. כמה שאת יפה ומעוררת השראה! גם אני מאוד אוהבת את ג'ו מלון וחידשת לי שזו אישה. אני לא יודעת שובע מתמונותייך! העדינות והחן שלך זה משהו משהו. חג שמח יפה שלי.

    • Avatar
      moostash
      הגב

      נכון? גם לי זה היה חידוש בזמנו כשגיליתי! תודה על כל המחמאות. כיף.

  • Avatar
    Peacha
    הגב

    התמונות משגעות ממש כמו הניחוח:)

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